*Please provide photo, pedigree, breeder, owner, date of birth, date
of award.
All digital pictures must be high quality scans at 300dpi or better.
Full obituaries free only for dogs who have made a significant
contribution to the breed, short 2 line obituaries free for others, all
other longer obituaries, with or without picture, will be £10 per dog.
All adverts and enquiries to:
Concord, 145 Belper Road,
Stanley Common,
Derbyshire,
DE7 6FT
Tel: 01159 447145
We would also be grateful for any interesting articles for inclusion.
If you are writing your advertisement on a computer please send the
text on a disk as well as hard copy. If you want particular typefaces used
please include them on the disk. If after sending in your advertisement
you wish to make any changes, please do so in writing. If your photographs
are valuable to you, don't forget to include a SAE, then we can return
everything to you once we have it back from the printers - roughly at the
time of Crufts. If you don't include a SAE your photographs will be
available for collection at the BSDA of GB Championship Show.
TIPS FOR PREPARING EYE-CATCHING ADVERTISEMENTS:
The most striking advertisements are usually those without too much
working, allowing space for a larger photograph.
Tell us if you want your design followed exactly or if you want the
printer to design it for you.
Try to work on the correct page size, which will make it easier for
you to see how the finished advertisement will look. Remember that in the
yearbook the page will need a page number, so allow space at the top for
this.
Always supply a printout of your advertisement even if you are supplying
it on disk. Any typesetting on computer is always formatted for your
particular desktop printer, so it may look different when it arrives at
the yearbook printers. Also the printers will need to import your files
into their program, and this too can change the appearance.
Belgian Shepherds are notoriously difficult to photograph well.
Groenendaels are obviously difficulty being all black, but the black faces
of the other varieties also cause problems, especially if the
advertisement is black and white. The photographs that reproduce best are
those that have plenty of contrast. Photographing your dog against a dark
bush may look fine in colour, but in black and white your dog is then dark
grey against a dark grey background, and its features become very
indistinct. The best result if achieved when the background behind the dog
is very light (such as the sky) or thrown out of focus by being distant.
SUPPLYING ADVERTISEMENTS ON DISK
If you are supplying our advertisement on disk (or by email), here are a
few guidelines to ensure we get the right quality.
* Firstly, please tell us if you want the advertisement exactly as you
have supplied it or whether you want the printer to take your working and
pictures and design it for you. It is not always obvious, and we don't
want to upset anyone by getting it redesigned if they were happy with the
layout they had supplied.
* If you do want it designed for you, it is still a good idea to supply
the working on disk as this cuts down on errors caused by not being able
to read people's handwriting.
* Always supply a printed copy with your disk so that we can see what it's
meant to look like. The layout often changes when the file is opened on a
different computer. Don't just send a proof without the disk, as this will
mean having to type it in and lay it out again from scratch.
* If you want to use a special typeface, please supply the font. There are
tens of thousands of fonts available and if yours is an unusual one, the
chances are that the printer won't have it.
* Please don't supply an inkjet proof in place of a photograph - they
never scan well. Either supply an actual photograph or the digital image.
These days many people are using digital cameras. These can produce very
good quality pictures, but you need to send us the image on disk - not
just a printout.
Also make sure that your camera is on high quality setting or the images
may be too small. Digital cameras produce images at 72 dpi whereas the
printer requires a 300 dpi image. A picture that prints out well on your
inkjet at home may shrink to the size of a postage stamp when changed to
300 dpi, so make sure the image you supply is as big and high quality as
possible. A grey-scale scan of a photo for an advertisement would
typically be between one and two megabytes in size, or over 3 megabytes if
you want the picture to fill the page. These sizes can then be much
reduced by changing the TIFF file into a maximum - quality JPEG, and will
fit onto a floppy disk (or e-email) without difficulty. Do not save the
JPEG with a lot of compression to make the file smaller as this will lower
the quality of the image.
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